Category: Branding

Branding is more than creating a logo, it’s about creating and maintaining the story. Even though each touch point can differ, if it is used to represent your brand: a catalog, new service, multi-channel ad campaign, whatever it is; the voice and visual story should be consistent.

Little Hoku Montessori Academy is a Montessori school in Kihei, Hawai’i. Inspired by petroglyphs found along the islands, the O and K in the word “hoku” mimic a child looking up and reaching for a star, or “hoku” in Hawaiian.